creative director | copywriter
creative director | copywriter
As the world’s first tubing-free insulin pump, the OmniPod makes managing diabetes easier. I was inspired by the enthusiasm for the product shared by OmniPod wearers who became part of our campaign. Providing creative concepts and copywriting in close collaboration with healthcare agency Foster & Create, our cross-channel re-branding campaign showed how the OmniPod not only helps people take control of their diabetes, but their lives as well.
Recognizing all that Omnipod wearers could once again do once they started wearing the pump, we created the “You Can” campaign. The empowering stories were rolled out across a wide range of digital and print media, dramatically increasing sales and brand awareness.
Customer stories were woven through the consumer brochure. We also developed brochures for healthcare providers, a caregiver guide, trade show graphics, and a refreshed website.
Campaign banner ads helped drive customers to the website, promoting the Omnipod’s benefits with a free trial offer.