From an annual report I wrote and concepted for TD Bank highlighting the strength of their community banking strategy. You don’t want to mess with these guys.
Here are just a few ways I’ve delivered for clients:
A new record
After competing concept-to-concept with a leading New York ad agency, my agency Wolfson + Partners won the business of New England’s leading retail bank. We then repositioned the bank’s services and produced the most effective integrated marketing campaign in the bank’s history as measured by a 30% sustained increase in sales center inquiries.
Organic growth
When a leading Northeast supermarket chain, Star Market, needed a complete brand launch for its Wild Harvest healthy foods markets, Wolfson + Partners created an integrated marketing campaign that dramatically increased awareness, produced instant credibility, and helped drive sales from the opening day.
One big launch
Leading the creative team for an LA ad agency, I provided the right words for a tv and video campaign to help Microsoft, the world’s largest software company, successfully promote a new alliance and service offering with AT&T, the world’s largest communications holding company.
Breaking through
For a global technology firm, I created a new corporate communications and strategic messaging platform that helped define them as the market leader in intelligent optical networking, and set the stage for what became an industry success story.
Going global
With a merger creating the world’s leading provider of network-based enhanced services, I helped the newly formed company establish its strategic messaging platform and brand positioning. The result was the successful introduction of the new company in over 50 countries.