Driving a leading brand forward — Citizens Bank

One of the largest banks in the U.S., Citizens Bank turned to me for a wide range of concept and copywriting projects for more than a decade. From consumer campaigns to corporate communications across digital and print media, I helped strengthen the company’s brand identity.

In-branch posters brought the brand’s voice to customers where they bank.

Copywriting was provided for a whole range of product and service brochures including this commercial banking brochure.